American Beach was founded in 1935 by Florida’s first black millionaire, Abraham Lincoln Lewis, and his Afro-American Life Insurance Company. The plan was for his employees to have a place to vacation and own homes for their families by the shore. Throughout the 1930s, 1940s, and 1950s, summers at American Beach were busy with families, churches and children. It was a place where African Americans could enjoy “Recreation and Relaxation Without Humiliation”. The beach included hotels, restaurants, bathhouses and nightclubs as well as homes and other businesses.

In 1964, American Beach was hit hard by Hurricane Dora, and many homes and buildings were destroyed. The passage of the Civil Rights Act that same year desegregated the beaches of Florida, and American Beach became a less and less popular vacation destination as more African American Jacksonvillians turned to locations nearer their homes.

MaVynee Betsch, known locally as "the Beach Lady."
MaVynee Betsch, who was known locally as “the Beach Lady.”

A.L. Lewis’ great-granddaughter MaVynee Betsch, known to locals as the Beach Lady, returned to American Beach in 1977 to fight for its preservation. For years she planted trees along Lewis street, offered historical tours of the beach, and fought to raise public awareness of the beach and its struggle. She wanted to make American Beach a monument to black Americans’ determination to overcome the obstacles of the Jim Crow era.

American Beach is listed as a historic site by the National Register of Historic Places.

The Trust for Public Land acquired Evan’s Rendezvous in 2004. There were plans in 2008 to renovate the building into a museum which included a 2,200-square-foot multi-purpose room that can be used for gatherings, such as seminars or family reunions, and a 1,000-square-foot oceanside open pavilion with sloped grass to the side that could serve as a seating area for concerts.

An early design also included a snack bar, outside dining area, a park and a gift shop. Parking for about 35 vehicles would be across the street from the club. The plans also included a memorial to “Beach Lady” MaVynee Betsch, who passed away in September 2005.

Though no work has been done to the building since, there are still plans to make it happen.







5 Comments

  1. So beautiful (the pictures and the story)…

  2. Has anyone been here recently? Do you know if it is still standing or accessible?

    • Yes, I was there in April. It’s still standing, looking very much as it does in these pictures. Does anyone know what artists might have performed there?

  3. why not build it up? I dont understand why cant they just build up the place